United Fresh Goes Virtual
With the Covid-19 Coronavirus crisis in full swing, some Associations like United Fresh take their trade shows online.
By Kelly Braden
on April 2nd, 2020
The United Fresh board of directors has decided to move their in person trade show to a virtual format. Originally scheduled to take place in San Diego in June 2020, United Fresh LIVE! hopes to showcase the best that the produce industry has to offer.
The new and free virtual event will occur the week of June 15, 2020. The event will still aim to connect customers, suppliers, and professionals from around the country.
Quotes From United Fresh
During these past few weeks, we’ve all learned something about connections, said United Fresh President and Chief Executive Officer Tom Stenzel. While we can’t wait to join with industry friends again in person, we’ve also realized that we’re connecting today in new ways. We’re all online, with video streaming, face-to-face chats, and group interactions that, just a month ago, we didn’t know how to do.
United Fresh LIVE! is an innovative solution to an unprecedented challenge. Businesses across the supply chain are clamoring for information and connections, said Michael Muzyk, chairman of the United Fresh board of directors. As we’ve learned to adopt online platforms to conduct our daily business, offering this free virtual event broadens our opportunity to deliver real value to thousands of industry members at a time when they need it most.
United Fresh 2020 LIVE!
The online only event will feature keynote presentations, roundtable discussion groups, and networking interaction among different communities. The event will include a robust expo floor where trade show exhibitors and attendees can swap information, view videos and industry marketing strategies, and chat live with one and other.
The goal is to share and engage the same connections one would at an in-person event.
In the coming days, United Fresh will be working with our exhibitors and sponsors to build out our virtual platform that delivers live experiences, valuable content and new connections to industry members around the world, said Danny Dumas, chairman-elect of United Fresh. United Fresh LIVE! is a testament to the quick-pivot thinking to ensure that our industry can continue to gather and thrive, even in these unprecedented times.