Wednesday, July 22, 2015

Customer Case Study: Armstrong World Industries

Armstrong's colorful and detailed ceiling system display.

"Our [Armstrong's] display was used for a number of regional ceiling and wall trade shows across the U.S. It was very effective and the sales reps liked how convenient it was to set-up.  They were also impressed with the print quality of the colors and photos."          ~Armstrong Ceiling Products


For over 150 years, Armstrong World Industries has been inspiring great spaces.

AWI is a global, multi-billion dollar corporation headquartered in Lancaster, PA.  They are a leader in the design and manufacturer of floors and ceilings for residential and commercial applications.

Making their deliveries with a wheelbarrow, Armstrong Industries began in a tiny, two-man, cork-cutting shop.  Early on, the company began to find new uses for cork.  Progressing logically, corkboard led to fiberboard, which led to ceiling board, which led eventually to linoleum boards.

The Armstrong formula for success became clear:  stick to your core business and your core values but adapt to the changing demands of your customers.

In 2016, Armstrong World Industries will separate into two industry-leading public corporations:  Armstrong Building Products and Armstrong Flooring.  Armstrong Building Products will continue providing suspended ceiling solutions for use in renovation and new construction.

University of Rhode Island Lecture Hall, Armstrong Ultima acoustical ceiling tile installment.


Intex Expo 2015
Long Beach Convention Center showcasing the Wyland Whaling Wall.

This past April, Armstrong Ceiling Systems exhibited at the Intex Expo at the Long Beach Convention Center.  Managed by the Association of the Wall & Ceiling Industry (AWCI) and co-sponsored by the Ceilings & Interior Systems Construction Association (CISCA), the Intex Expo is the premier interior/exterior commercial construction trade show. 

The objective of AWCI is to help its 2,000 members operate a successful business.  Their memberships include wall and ceiling contractors, product suppliers and manufacturers.

The expo allows attendees to 1) meet decision makers in the wall and ceiling industry, 2) take home the newest industry solutions created by the latest products and service offerings, and 3) provide professional development such as seminars in recruiting, teamwork and project management. 

For added brand name exposure on show floor signage, website and collateral materials, Armstrong elected to be a silver level sponsor.

Ultima Health Zone Ceilings
One of the many products that Armstrong chose to feature in its exhibition show season is its family of new acoustic ceiling products, the Ultima Health Zone Ceilings.  Powered by innovation, Armstrong was led to the development of acoustic ceiling products that can improve learning in schools and speed healing in hospitals.

These ceilings now offer enhanced sound absorption and sound blocking performance to address the growing concern over noise control and speech privacy in healthcare settings.

Armstrong installment of Ultima Acoustic Ceiling at St. Christopher's Hospital Lounge/Reception Area in Philadelphia, PA.

Armstrong Ceiling System Display:  10 Ft. Star Fabric
Armstrong's colorful and detailed ceiling system display.

Armstrong chose for their exhibit a 10 ft. Star Fabric Curved Display.  “The Star Fabric was a great choice for presenting a lot of product information along with bright colors, photographs and detailed text,” said Terry Neidermeyer, President of DisplayStar. 


“For starters, the Star Fabric’s tension fabric creates an ideal taunt surface for the graphics.  By hooking the fabric to the frame, when the frame is expanded, the tension fabric unfolds into a drum-tight, smooth surface.”

Top down view of the Curved Star Fabric Expansion System.

Furthermore, the graphic image was produced with DisplayStar’s signature dye-sublimation process which uses heat and pressure to permanently infuse graphics and fabric.  The HD 1080 resolution produces the most stunning, vibrant colors and the fine detail and complex tones of photographic images on soft touch fabric.  The result is a seamless merge of both color and texture that can be as large as 100 inches wide by 200 feet long.  “Perfect for Armstrong’s 10 ft. long display,” Neidermeyer continued.

The Star Fabric fits into medium travel case with wheels.
“We work with many large companies, such as Armstrong, who exhibit in their industry many times within a season.  The experience resembles that of a traveling road show.  Our lightweight, portable, easy-to-set-up displays are made to accommodate the demands of that situation and environment.  No tools are required, and at the end of the show, the Star Fabric easily collapses and fits into its own case."

“We are very pleased that we were able to accommodate Armstrong with the best product for their needs.”